Video Production
DIY Video Series: How to Build a Closet Desk
Involved in the video production process, from conception to promotion: idea generation, script writing, site location, planning, on-air talent, off-screen labor, artistic direction, second shooter, video editing and production, social posting and promotion (including media pitching).
Social Ad Series: Ready. Set. Go!
Concepted and produced ad series. A/B tested copy (and call to action), music and project focus in individual variable comparison runs on social platforms.
Email Campaign Development
Developed and launched a product-focused series of emails delivering to independent store employees, to drive awareness and education.
Partnerships & Promotion
The Great (Concrete) Pumpkin
THE POWER OF ONE PROJECTAfter entering three projects into the QUIKRETE One Bag Wonder Contest – a promotional social media contest I helped orchestrate and execute – one blogger team (Steph & Vicki of Mother Daughter Projects) had gained confidence in working with concrete and were inspired to try their hand at another project; they […]